#ListenToYourHeart
Food, far from life is strongly associated with high cholesterol levels.
However, young adults in their 30s do not feel the urgency to maintain their cholesterol levels. This campaign is to encourage young adults to start taking better care of their cholesterol with Actors in conjunction with the momentum of World Heart Day.
T V C
JANTUNGSKI
The Mnemonic Device
A ‘Heart’ icon, reflecting human heart in a many forms,
representing every characters of their human carrier.
Many icon of the ‘heart’ that saying, talking, shouting, reminding people about their body condition. Series of representative icon of #ListenToYourHeart. Each and every one of them has its own signature of style impact of the young adults unhealthy lifestyle.
Agency: EPIC Group
Client: Nestle Acticor
Creative Director: Lucky Susanto
Art Director: Achmad Zaki, Andrew Ernst, Erry Mahayana
Copywriter: Rahmanita Munaf, Firdaus Soeroto
Production House: Candid
